A History of Advertising from the Earliest Times.
by Henry Sampson
Read A History of Advertising from the Earliest Times. by Henry Sampson online, free: 22 chapters, public domain, on Papyras.
Contents
- Preface
- Chapter I. Introductory—Newspapers and Newspaper Advertising
- Chapter II. Introductory—Street and General Advertising
- Chapter III. Ancient Forms of Advertising
- Chapter IV. Mediæval and Other Varieties of Advertising
- Chapter V. Newspaper Advertising Foreshadowed—Its Earliest Use—Houghton’s Lessons
- Chapter VI. Development of Advertising
- Chapter VII. Conclusion of Seventeenth Century
- Chapter VIII. Early Part of Eighteenth Century
- Chapter IX. Middle of Eighteenth Century
- Chapter X. The Education Completed
- Chapter XI. Curious and Eccentric Advertisements
- Chapter XII. Swindles and Hoaxes
- Chapter XIII. The Great Bottle-Trick Swindle
- Chapter XIV. Quacks and Impostors
- Chapter XV. Graham and His Celestial Bed
- Chapter XVI. Lotteries and Lottery Insurances
- Chapter XVII. Matrimonial Advertisements and Agencies
- Chapter XVIII. Handbills, Inscriptions, Etc
- Chapter XIX. American and Colonial Advertisements
- Chapter XX. Adversaria
- A List of Books Published by Chatto & Windus, 74 & 75, Piccadilly, London, W.