Appendix

REQUIREMENTS OF THE PRINCIPAL VOCATIONS

NOTE.—In the following lists the principal physical, intellectual, emotional and volitional qualifications needful for success in a number of representative vocations are given. The list of vocations is general, not detailed, and is by no means exhaustive. The qualifications suggested are also somewhat general in their nature. The list, therefore, is a valuable guide to the general vocation for which an individual may be fitted, but should be supplemented with much more detailed and specific analysis in order to determine his exact place in that vocation. We have used the words "Activity" and "Inactivity" in listing physical requirements. These refer to the man of bone and muscle, in the first case; to the physically frail or the fat man, in the second.

ADVERTISING

PHYSICAL Good Health
Exuberant Vitality
Energy

INTELLECTUAL Originality
Practical Judgment
Keen Observation
Appreciation of Form, Color, and Proportion
Resourcefulness
Mental Industry
Foresight
Knowledge of Human Nature
Constructive Ability
Command of Language
Analytical Powers
Critical Faculties
Method, Orderliness
Sense of Humor

EMOTIONAL Optimism
Ambition
Sympathy
Friendliness
Courage
Love of Beauty
Honesty
Enthusiasm
Ideals

VOLITIONAL Decision
Initiative
Persistence
Thoroughness
Aggressiveness
Self-control

AGRICULTURE

PHYSICAL Health
Energy
Endurance
Skill
Strength
Activity
Medium or Medium Fine Texture
Elastic Consistency

INTELLECTUAL Keen Observation
Practical Judgment
Analytical Ability
Accuracy
Foresight
Method, Order, System
Constructive Ability
Mechanical Ability
Imitativeness
Memory
Mastery of Detail

EMOTIONAL Honesty--Prudence
Love of Nature
Love of Beauty, Optimism
Obedience
Dependableness
Teachableness

VOLITIONAL Industry, Perseverance
Thoroughness, Patience
Carefulness

ARCHITECTURE

PHYSICAL Health
Skill
Inactivity
Fine Texture

INTELLECTUAL Keen Observation
Appreciation of Form, Color, Proportion, Line Distance
Constructive Ability
Mathematics
Memory
Concentration, Language
Accuracy
Originality
System, Order, Plan, Method
Resourcefulness
Artistic Sense

EMOTIONAL Honesty
Love of Beauty
Enthusiasm, Friendliness
Courage
Ambition
Dependability
Prudence

VOLITIONAL Decision
Initiative
Persistence
Thoroughness
Carefulness
Patience
Executive Ability

ART

PHYSICAL Health
Skill
Nerve Control
Endurance

INTELLECTUAL Keen Observation
Fine Appreciation of Form, Color, Proportion
Memory
Originality
Concentration
Constructive Ability
Mental Industry
Mastery of Detail
Artistic Sense

EMOTIONAL Honesty
Love of Truth
Love of Beauty
Enthusiasm
Responsiveness
Courage

VOLITIONAL Industry
Perseverance
Capacity for Taking Pains
Patience

ATHLETICS

PHYSICAL Health
Nerve Control
Vitality
Endurance
Strength, Energy
Skill
Activity, Agility
Speed

INTELLECTUAL Keen Observation, Quick Thought
Appreciation of Weight, Size, Distance, Location
Practical Judgment
Foresight
Accuracy
Knowledge of Human Nature
Language

EMOTIONAL Honesty
Optimism
Ambition, Love of Applause
Enthusiasm
Loyalty, Obedience
Self Confidence
Poise
Self Control

VOLITIONAL Industry
Decision
Initiative
Aggressiveness
Co-operation
Perseverance
Patience
Carefulness

AUTHORSHIP

PHYSICAL Health
Endurance
Vigor

INTELLECTUAL Alertness
Keen Observation, Philosophy
Reason, Judgment
Criticism, Memory
Language, Analysis
Knowledge of Human Nature
Knowledge of Life
Originality, Constructiveness
Sense of Humor
Teachableness
Artistic Sense

EMOTIONAL Honesty
Optimism
Love of Truth
Enthusiasm
Strong Convictions
Impartiality
Love of Beauty
Courage (Not Easily Discouraged)
Ideals
Earnestness
Loyalty
Poise
Calmness

VOLITIONAL Industry, Perseverance
Accuracy, Patience
Capacity for Drudgery

CLERICAL WORK

PHYSICAL Health
Endurance
Inactivity
Medium Fine to Fine Texture

INTELLECTUAL Keen Observation, Alertness, Quickness
Practical Judgment
Memory
Accuracy
Imitativeness
Mastery of Detail
Concentration
System, Order, Method
Teachableness

EMOTIONAL Honesty
Prudence
Loyalty
Obedience
Dependableness
Contentment

VOLITIONAL Industry
Initiative
Thoroughness
Patience
Carefulness
Tactfulness
Economy
Punctuality

CONSTRUCTION

PHYSICAL Health
Strength
Activity
Energy
Skill
Endurance

INTELLECTUAL Keen Observation, Alertness
Practical Judgment
Appreciation of Weight, Size, Distance
Constructive Ability
Mathematics, Mechanical Sense
Knowledge of Human Nature
Memory, Accuracy
System, Order, Method, Plan
Imitativeness

EMOTIONAL Honesty
Courage
Prudence
Dependableness
Enthusiasm

VOLITIONAL Industry
Initiative
Resourcefulness
Persistence
Thoroughness
Aggressiveness
Patience
Carefulness
Executive Ability
Economy

EDUCATION

PHYSICAL Health
Good Appearance
Endurance
Inactivity

INTELLECTUAL Fair to Keen Observation, Reason
Memory, Accuracy
Language, Knowledge of Human Nature
Logic, Analysis
Criticism, Sense of Humor
Concentration
Order, System, Plan

EMOTIONAL Honesty
Truthfulness
Love of Children, Sympathy
Justice, Loyalty, Friendliness
Enthusiasm, Courage
Faith, Ideals
Contentment
Earnestness

VOLITIONAL Industry
Perseverance
Thoroughness
Patience
Tactfulness
Executive Ability
Self Control
Patience
Punctuality

ENGINEERING

PHYSICAL Health
Skill
Endurance
Activity

INTELLECTUAL Keen Observation, Alertness
Originality, Resourcefulness
Constructive Ability
Concentration, Mathematics
Mechanics, Practicality
Foresight, Analysis, Criticism, Exactitude
Mastery of Detail
Language, Accuracy
Order, System, Method, Plan
Inventiveness

EMOTIONAL Honesty
Enthusiasm
Courage
Calmness
Dependableness
Impartiality

VOLITIONAL Industry, Tactfulness
Initiative, Executive Ability
Thoroughness
Perseverance, Ambition
Aggressiveness, Economy
Carefulness
Patience

EXPLORATION

PHYSICAL Health
Strength
Vitality, Coarse Texture
Endurance
Activity
Skill

INTELLECTUAL Keen Observation, Alertness, Quickness
Memory, Practicality
Originality, Resourcefulness
Foresight, Knowledge of Human Nature
Accuracy

EMOTIONAL Honesty
Love of Nature
Courage
Friendliness
Prudence
Enthusiasm
Optimism
Obedience
Dependableness
Justice
Ambition

VOLITIONAL Industry
Initiative
Decision
Thoroughness
Patience
Carefulness
Tactfulness
Executive
Ability

FINANCIAL

PHYSICAL Health
Vitality
Endurance
Inactivity

INTELLECTUAL Keen Observation, Alertness
Sound Practical Judgment
Financial Sense
Mathematics
Memory, Accuracy
Foresight, Knowledge of Human Nature
Imitativeness
Order, System, Method, Plan
Organizing Ability

EMOTIONAL Honesty
Dependableness
Conservatism
Prudence
Constancy
Justice
Courage
Faith

VOLITIONAL Industry
Executive Ability
Initiative
Thoroughness
Patience
Carefulness
Tactfulness
Ambition
Economy

FISHING and HUNTING

PHYSICAL Health
Endurance
Nerve Control
Vitality
Skill
Strength
Activity

INTELLECTUAL Keen Observation, Alertness, Quickness
Practicality, Memory
Appreciation of Weight, Size and Distance
Accuracy, Resourcefulness

EMOTIONAL Courage
Love of Nature
Enthusiasm
Prudence
Love of Conquest

VOLITIONAL Decision, Initiative
Thoroughness, Patience
Self-control, Carefulness

FORESTRY

PHYSICAL Health
Strength
Endurance
Activity
Skill

INTELLECTUAL Keen
Observation, Alertness, Quickness
Analysis, Criticism
Concentration, Memory
Practicality, Accuracy
Initiativeness, Order, System, Method, Plan
Teachableness, Constructive Ability

EMOTIONAL Honesty
Love of Nature
Love of Beauty
Loyalty, Obedience
Dependableness
Enthusiasm, Love of Solitude
Optimism, Faith
Courage, Prudence

VOLITIONAL Industry
Decision
Initiative
Patience
Perseverance
Self-control
Carefulness
Executive Ability
Economy

HOTEL AND RESTAURANT

PHYSICAL Health
Vitality
Good Appearance
Inactivity

INTELLECTUAL Keen Observation, Alertness
Keen Sense of Taste
Appreciation of Color, Form, Proportion, etc.
Practicality, Knowledge of Human Nature
Financial Judgment
System, Order, Method, Plan
Cleanliness, Neatness
Memory, Language
Originality, Constructive Ability

EMOTIONAL Honesty
Prudence
Friendliness
Obedience
Optimism
Desire to Please
Cheerfulness
Sympathy
Justice
Courage

VOLITIONAL Industry
Tactfulness
Executive Ability
Economy
Initiative
Efficiency
Carefulness
Thoroughness
Patience
Self-control

INVENTION

PHYSICAL Health
Endurance
Skill

INTELLECTUAL Keen
Observation, Alertness
Constructive Ability, Accuracy
Originality, Resourcefulness
Concentration, Foresight
Practical Judgment Inventiveness

EMOTIONAL Honesty
Optimism
Courage
Enthusiasm
Faith
Ideals

VOLITIONAL Industry
Perseverance
Initiative
Thoroughness
Patience
Carefulness
Self-control
Ambition
Economy

JOURNALISM

PHYSICAL Health
Exuberant Vitality
Endurance
Activity

INTELLECTUAL Keen Observation, Alertness
Knowledge of Human Nature
Memory, Language
Sense of Humor
Concentration, Judgment
Foresight, Accuracy
Originality, Constructive Ability

EMOTIONAL Honesty
Courage
Sympathy
Love of Beauty
Enthusiasm
Self-Confidence
Friendliness
Love of People
Interest in People

VOLITIONAL Industry
Initiative
Decision
Aggressiveness
Tactfulness
Diplomacy
Ambition

LAW

PHYSICAL Health
Vitality
Endurance
Good Appearance

INTELLECTUAL Observation, Alertness
Concentration, Practicality
Reason, Logic, Language
Memory, Foresight
Knowledge of Human Nature
Accuracy, Originality
Resourcefulness
Sense of Humor
Order, System, Method, Plan

EMOTIONAL Honesty, Courage
Fighting Ability, Love of Conquest
Justice
Enthusiasm, Loyalty
Dependableness, Prudence
Optimism, Friendliness
Impartiality

VOLITIONAL Industry, Initiative
Persistence, Thoroughness
Carefulness, Patience
Tactfulness, Diplomacy
Ambition

MANUFACTURING

PHYSICAL Health
Endurance
Vitality
Activity
Skill

INTELLECTUAL Keen Observation, Alertness
Practicality, Judgment
Mechanical Sense
Financial Judgment
Foresight, Knowledge of Human Nature
Accuracy, Originality
Order, System, Method, Plan
Constructive Ability
Efficiency

EMOTIONAL Honesty, Courage
Justice, Loyalty, Co-operation
Prudence
Conservatism
Constancy
Love of Achievement
Dependableness
Optimism
Faith, Friendliness

VOLITIONAL Industry
Tactfulness
Initiative
Executive Ability
Thoroughness
Self-control
Patience
Ambition
Carefulness
Economy

MECHANICS

PHYSICAL Health
Endurance
Vitality
Activity
Skill

INTELLECTUAL Keen Observation, Alertness
Practicality, Judgment
Mechanical Sense
Financial Judgment
Foresight, Knowledge of Human Nature
Accuracy, Originality
Order, System, Method, Plan
Constructive Ability
Efficiency

EMOTIONAL Honesty, Courage
Justice, Loyalty, Co-operation
Prudence
Conservatism
Constancy
Love of Achievement
Dependableness
Optimism
Faith, Friendliness

VOLITIONAL Industry
Tactfulness
Initiative
Executive
Ability
Thoroughness
Self-control
Patience
Ambition
Carefulness
Economy

MEDICINE

PHYSICAL Health
Endurance
Vitality
Strength
Activity
Skill
Good Appearance

INTELLECTUAL Keen Observation, Alertness
Criticism, Practicality, Accuracy
Common Sense
Knowledge of Human Nature
Analysis, Logic, Language
Memory, Intuition
Imitativeness, Sense of Humor
Resourcefulness

EMOTIONAL Honesty, Courage, Sympathy
Love of People, Love of Helping
Liking for Human Bodies
Loyalty, Dependableness
Constancy, Optimism
Cheerfulness, Faith
Secretiveness, Prudence

VOLITIONAL Industry, Initiative Aggressiveness
Patience, Carefulness
Tactfulness, Diplomacy, Self-control
Calmness, Economy

MERCHANDISE

PHYSICAL Health, Inactivity
Vitality
Good Appearance
Endurance

INTELLECTUAL Commercial Sense
Knowledge of Human Nature
Appreciation of Color, Form, Size
Proportion and Taste
Memory, Practicality, Judgment
Financial Sense, Language
Foresight, Originality
Order, System, Method, Plan
Sense of Humor
Efficiency

EMOTIONAL Honesty, Justice, Kindness
Desire to Please, Friendliness
Prudence, Optimism, Cheerfulness
Enthusiasm, Self-confidence
Calmness in Emergencies, Service

VOLITIONAL Industry
Patience
Decision
Self-control
Persistence
Thoroughness
Aggressiveness
Tactfulness
Executive Ability
Ambition
Economy

MINING

PHYSICAL Health
Strength
Energy
Activity
Endurance
Skill
Coarse Texture

INTELLECTUAL Keen Observation, Alertness
Accuracy, Mathematics
Analysis, Practicality

EMOTIONAL Honesty
Courage
Prudence
Dependableness
Optimism

VOLITIONAL Industry
Decision
Initiative
Perseverance
Patience
Carefulness
Self-control

MINISTRY

PHYSICAL Health
Endurance
Vitality
Good Appearance

INTELLECTUAL Thoughtfulness
Language
Knowledge of Human Nature
Logic, Reason
Memory
Sense of Humor

EMOTIONAL Honesty, Love of Truth
Love of Humanity, Friendliness
Optimism, Cheerfulness
Hope, Faith, Courage
Contentment, Unselfishness, Sympathy
Loyalty, Enthusiasm
Earnestness

VOLITIONAL Initiative
Perseverance
Patience
Tactfulness
Self-control
Economy

MUSIC

PHYSICAL Health
Endurance
Good Appearance
Vitality
Skill

INTELLECTUAL Sense of Rhythm
Sense of Tune
Knowledge of Human Nature
Mathematics
Language
Accuracy
Originality

EMOTIONAL Love, Sympathy
Love of Beauty
Enthusiasm
Responsiveness
Courage
Ambition
Love of Applause

VOLITIONAL Industry
Perseverance
Patience
Tactfulness
Ambition

PERSONAL SERVICE

PHYSICAL Health
Neatness
Good Appearance
Endurance, Activity

INTELLECTUAL Observation, Alertness
Knowledge of Human
Nature Memory, Practicality
Foresight, Accuracy
Imitativeness
Order, System, Method, Plan
Judgment, Teachableness

EMOTIONAL Honesty, Respectfulness
Courtesy, Loyalty
Obedience, Dependableness
Prudence, Faith
Contentment, Friendliness
Desire to Please, Constancy

VOLITIONAL Industry
Patience
Perseverance
Carefulness
Self-control
Tactfulness
Economy
Punctuality

PHILOSOPHY

PHYSICAL Health
Vitality
Inactivity
Good Appearance

INTELLECTUAL Reason, Logic, Analysis
Meditation, Reflection
Knowledge of Human Nature
Memory, Originality
Order
Constructive Ability
Language
Sense of Humor

EMOTIONAL Honesty
Truthfulness
Love of Humanity
Calmness
Impartiality

VOLITIONAL Industry
Patience
Perseverance
Self-control

PLATFORM

PHYSICAL Health
Vitality
Endurance
Energy
Good Appearance
Good Voice
Good Enunciation

INTELLECTUAL Memory, Logic
Language
Knowledge of Human Nature
Foresight, Originality
Dramatic Sense
Constructive Ability
Sense of Humor

EMOTIONAL Honesty, Truthfulness
Courage, Enthusiasm
Friendliness, Love of People
Self-possession, Self-confidence
Enthusiasm, Sympathy
Faith, Optimism
Love of Applause
Ideals, Earnestness

VOLITIONAL Industry, Aggressiveness
Initiative, Diplomacy
Tact, Courtesy, Ambition
Patience, Self-control

POLITICS

PHYSICAL Health
Vitality
Endurance
Good Appearance

INTELLECTUAL Keen Observation
Practical Judgment
Knowledge of Human Nature
Memory of Names and Faces
Foresight
Constructive Ability
Sense of Humor
Language, Commercial Sense

EMOTIONAL Faithfulness to Promises
Courage, Justice
Loyalty, Obedience
Enthusiasm, Prudence
Love of Power, Faith
Optimism, Secretiveness
Love of Applause, Love of People
Friendliness

VOLITIONAL Industry, Aggressiveness
Initiative, Executive Ability
Ambition, Patience
Carefulness, Diplomacy, Courtesy, Tact

SCIENTIFIC RESEARCH

PHYSICAL Health
Endurance
Keen Eyesight
Good Hearing
Inactivity

INTELLECTUAL Keen Observation, Criticism
Analysis, Memory
Judgment, Accuracy, Concentration
Order, System, Method, Plan
Originality

EMOTIONAL Honesty, Truthfulness
Love of Nature, Curiosity
Dependableness, Constancy
Prudence, Contentment
Earnestness
Calmness, Impartiality

VOLITIONAL Industry
Patience
Perseverance
Initiative
Carefulness
Perseverance
Economy

SELLING

PHYSICAL Health
Vitality
Endurance
Good Appearance
Neatness
Good Voice
Good Enunciation
Abundant Energy

INTELLECTUAL Keen Observation
Practical Judgment
Knowledge of Human Nature
Memory, Logic
Language
Commercial Sense
Foresight, Originality
Order, System, Method, Plan
Constructive Ability Sense of Humor

EMOTIONAL Honesty, Truthfulness
Courage, Self-confidence
Love of People, Desire to Please
Sympathy, Loyalty
Justice, Dependableness
Enthusiasm, Faith Optimism, Cheerfulness
Ideals, Earnestness

VOLITIONAL Decision, Action, Industry
Perseverance, Aggressiveness
Patience, Self-control, Carefulness
Diplomacy, Tact, Courtesy, Ambition

SOCIAL SERVICE

PHYSICAL Health Vitality
Endurance
Activity
Good Appearance

INTELLECTUAL Knowledge of Human Nature
Language, Practical Judgment
Order, System, Method, Plan
Memory
Sense of Humor
Organizing Ability

EMOTIONAL Love of Humanity
Friendliness
Honesty, Truthfulness
Sympathy, Justice
Loyalty, Courage
Faith, Optimism, Ideals
Contentment, Earnestness

VOLITIONAL Industry, Initiative
Persistence, Patience
Self-control, Diplomacy
Courtesy, Tact
Executive Ability
Economy

SURGERY

PHYSICAL Health, Medium Fine Texture
Endurance
Skill
Activity
Good Appearance

INTELLECTUAL Keen Observation, Alertness
Practicality, Judgment
Memory, Concentration
Appreciation of Form, Distance, Location
Foresight, Accuracy
Imitativeness
Order, System, Method, Plan
Constructive Ability
Knowledge of Human Nature
Resourcefulness

EMOTIONAL Honesty, Courage
Love of Humanity
Love of Healing
Prudence, Dependableness
Constancy, Self-confidence
Optimism, Cheerfulness
Faith, Hope, Friendliness
Calmness

VOLITIONAL Industry, Decision
Thoroughness, Carefulness
Tactfulness, Self-control
Economy

STAGE

PHYSICAL Health
Endurance
Vitality, Energy
Good Appearance
Good Voice
Good Enunciation
Gracefulness
Charm
Activity

INTELLECTUAL Keen Observation, Alertness
Memory, Language
Concentration
Judgment, Foresight
Knowledge of Human Nature
Dramatic Sense
Originality, Imitativeness
Sense of Humor

EMOTIONAL Responsiveness, Courage
Sympathy, Love of Humanity
Self-confidence, Love of Applause
Enthusiasm, Faith
Optimism, Cheerfulness
Ideals, Earnestness
Love of Travel and Excitement
Friendliness

VOLITIONAL Industry, Perseverance
Initiative, Thoroughness
Patience, Carefulness
Mastery of Detail, Diplomacy
Ambition

STATISTICS

PHYSICAL Health
Endurance
Inactivity

INTELLECTUAL Keen Observation, Memory
Criticism, Analysis
Mathematics
Concentration
Accuracy
Order, System, Method, Plan
Practicality

EMOTIONAL Honesty, Truthfulness
Curiosity, Dependableness
Constancy, Prudence
Contentment
Earnestness

VOLITIONAL Industry, Perseverance
Patience, Carefulness
Self-control
Economy

THEOLOGY

PHYSICAL Health
Vitality
Good Appearance
Inactivity

INTELLECTUAL Thoughtfulness
Meditation, Memory
Language
Knowledge of Human Nature
Imitativeness
Constructive Ability

EMOTIONAL Honesty, Truthfulness
Justice, Loyalty
Love of Humanity
Love of Study
Religion, Faith
Ideals, Contentment

VOLITIONAL Industry
Perseverance
Patience
Economy

TRANSPORTATION

PHYSICAL Health
Endurance
Vitality
Activity
Energy
Good Eyesight
Good Hearing
Skill
Quickness
Agility

INTELLECTUAL Keen Observation, Practicality
Alertness, Judgment
Memory, Foresight
Financial Sense
Accuracy, Originality
Order, System, Method, Plan
Constructive Ability
Knowledge of Human Nature
Teachableness, Organizing Ability

EMOTIONAL Honesty, Courage
Love of Travel, Desire to Please
Loyalty, Obedience
Dependableness
Prudence, Optimism

VOLITIONAL Industry, Persistence
Initiative, Executive
Ability Discipline, Ambition
Economy, Punctuality

The Job, the Man, the Boss by Katherine M.H. Blackford, M.D. and Arthur Newcomb

The book is scientific, because it is organized knowledge based upon verified facts.

It is practical, because it has grown out of fifteen years' experience in advising young men and young women in the choice of their vocations; counseling employers in choosing, placing, handling and training employes; investigating industrial and commercial institutions for the purpose of professional advice upon efficiency in general and increasing the efficiency of employes in particular; in the installation, operation, and supervision of employment departments under the Blackford Employment Plan.

It is definite, because it recounts in detail the operation of this Plan, reproducing all forms and blanks used.

It is clear, because the story is simply told and illustrated with many reproductions of photographs.

Are you an Employer?

You will find here, fully explained, the scientific basis of employment—the fundamental principles upon which an efficient working force is organized. These are not mere theories but are the same principles upon which all successful employers and managers have built.

Here is a plan, too, fully tested in practice, and now in use by many firms.

Every phase of the relationship between employer and employe is treated from the standpoint of sound theory and successful practice. These include analysing the job and the man, choosing executives, the art of handling men, and educating employes.

Are you an Employee?

You want a reliable basis for the analysis of your job, yourself, and your boss.

You want to know whether you are the man for your job—and, if not, why not—and what is the remedy.

You want to know why you don't get along with your boss—if you don't—and what is the right kind of boss for you.

Are you in Doubt about your Vocation?

You will find here much that will be helpful to you in solving the problem.

Are you a Parent, a Teacher, a Social Worker?

This book analyzes clearly the Vocational Problem, and suggests a practical and effective solution.

Are you a Student of Human Nature?

The Job, The Man, The Boss contains much new material, the result of recent research and experimentation, NEVER BEFORE PUBLISHED. This throws light upon some of the most important phases of the science of character analysis.

"A timely book is this volume of the Newcombs. It has been waited for by students of management, who have recognized the need of all possible help in placing the right man in the right job. . . . It is so rich in suggestion that mere reading, let alone study of the book, is highly profitable and not without its conviction that the authors have more than an academic knowledge of the selection and placing of men in work and that gradually we shall be evolving a science in analyzing 'human capabilities so far as anything exact is possible in this realm."—Iron Age, July 2, 1914.

There is something—perhaps many things—of vital importance to you in this book.

Price, bound in cloth, postpaid, $1.75.

Blackford Publishers Inc. 50 East 42 St. New York

The Science of Character Analysis By the Observational Method

BY

KATHERINE M.H. BLACKFORD, M.D.

A complete course of 22 lessons.

Illustrated with hundreds of halftones from photographs.

Accompanied by charts.

Thousands of students and graduates testify to practical and monetary benefits from use of knowledge and skill in analyzing character resulting from study of this course.

The material in this course, together with Dr. Blackford's educational service, is sufficient to make the student an expert judge of character. Whether or not he becomes expert depends upon his natural ability and the diligence with which he studies and practices. Certain it is that the course will give any faithful student at least a better knowledge of his fellow men.

Write for complete information.

Blackford Publishers Inc 50 East 42nd St. New York

The NEW Character Analysis Game

Character Craft, prepared under the direction of Dr. Katherine M.H. Blackford, consists of countless sections of heads, eyes, noses, mouths, chins, etc., from which you can build anybody's picture, and by referring to the keybook you'll see what characteristics accompany such features.

A character analysis party is a fascinating entertainment—the game is helpful to students and constructive for children. Study and practice will enable anybody to understand the characteristics of people they meet, and form accurate impressions of their personalities.

Sections made of coated 8-ply bristol; packed in attractive, well-built box, six 18 x 12 inches, with handsome cover lithographed in 8 colors.

Sent direct, charges prepaid, upon receipt of price, $2.00.

Blackford Publishers Inc. 50 East 42nd St. New York